Bachelors of Commerce (Honours) in Digital Marketing (Co-op)

at Fanshawe College - London Campus Canada

If you are interested in the behind the scenes action of television and film production, and are eager to get hands-on training in one of the largest and most state-of-the-art facilities in Canada, the Fanshawe Broadcasting - Television and Film Production program is for you.

You will work behind the camera producing a variety of films and shows that includes narratives, documentaries, live sports, news, commercials and promotions with your talented and passionate classmates. There are opportunities to produce, shoot or edit programs that will be aired throughout the region or shown at film festivals, reaching thousands of viewers. When you graduate, you will have experienced all areas of creative and technical roles including, studio production, cinematic production, field production, mobile sports production, computer graphics, post-production editing, scriptwriting and sales, marketing and entrepreneurship. You will have a dynamic set of skills for a dynamic industry.

Along the way, you will be mentored and guided by industry professionals and be able to test your skills with field placements in the industry. If making video content is your dream, the Broadcasting – Television and Film Production program is your ticket.

Our Three-Year Advanced Diploma provides comprehensive training to students wanting to enter the professional industry of Graphic Design. The program ranges from industry standard software training, the fundamentals of basic design skills to creative concept development, traditional illustration and photography. We offer comprehensive training in interactive design, web and multimedia, digital illustration, motion graphics as well as courses covering theories of creativity, visual thinking, typography and design history. Besides the traditional aspects of design, we initiate new courses on an ongoing basis as well as update and refresh present courses each term to ensure students remain current with trends in the graphic design industry.

Our main focus is for students to learn to be adaptable designers with a passion for learning. We provide students with a range of theoretical and practical skills so that they can be successful in our rapidly changing industry that includes many specializations and a diverse job market.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Conceptualize and develop design solutions using principles of design to create visual communications that meet the needs of the project.
• Employ the design process to create design solutions that meet the project objectives and the needs of the client and/or user.
• Plan, create and use photography, illustration and typography in design layouts to meet the requirements of the creative brief.
• Design, develop and create a variety of media products using relevant, current and/or emerging technologies.
• Communicate ideas, design concepts and opinions clearly and persuasively to others.
• Use recognized industry practices throughout the design process and related business tasks.
• Plan, implement, and evaluate graphic design projects using project management skills to deliver quality work to clients according to schedule and within budget.
• Complete all work in a professional and ethical manner, and in accordance with all applicable legislation and regulations.
• Keep current with visual media design trends, technologies and industry practices using strategies that enhance work performance and guide professional development.

This eight-month intensive Ontario College Graduate Certificate program in GIS, prepares graduates for employment in a wide range of land-based industries that utilize spatial and tabular data. The program is project-based, software-intensive, interdisciplinary, and focused on building flexible, current, high-end applied skills.  Students will gain mastery of foundational GIS skills and apply leading-edge techniques in GIS Science to create spatial solutions. Remote sensing, object-oriented programming, spatial analysis and modeling, digital photogrammetry, web map/web GIS and CAD skills will all be developed, and students will have the opportunity to apply these technical skills to their own areas of specialization (engineering, social sciences, humanities, community health or other sciences).

Co-operative Education
This one-year program has one co-op work term.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about Co-operative Education can be found at www.fanshawec.ca/co-op.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Create solutions to spatial problems utilizing database systems;
• Apply spatial analysis techniques within a variety of disciplines;
• Solve problems using data that is acquired, interpreted, and integrated from various sources, and with different formats and coordinate systems;
• Generate elegant and efficient computational algorithms;
• Configure and customize GIS applications, operations, and databases to support decisionmaking and modelling within a range of disciplines;
• Design web-based and embedded solutions to distribute GIS data and functionality to a wide range of end users;
• Integrate GIS component design and development into project life cycle management, systems life cycles, and workflow processes;
• Assist end users in integrating spatial processes into primarily non-spatial software applications;
• Communicate complex technical geographic information to a wide variety of clients using texts, maps, and visual display, in order to increase understanding and enable wider use of GIS applications;
• Practice to a professional standard, throughethical behaviour, continuous learning, and participation in professional organizations.

The Motive Power Technician (Diesel) Diploma program is a two-year Ontario College Diploma program.  The program is designed to develop graduates with essential advanced technical, organizational, interpersonal, administrative and managerial skills required for the heavy duty service industry as well as providing progressive and comprehensive learning experiences on internal combustion compression ignition engines, power trains and related modern heavy duty systems. Students will learn to communicate effectively, diagnose and solve problems logically and to undertake responsible work tasks with a minimum of supervision.

Graduates may also be in a favourable status if they wish to apply for our alternative Motive Power Technician (Automotive) Diploma program. Credit for those courses that bridge our diploma programs will be granted; therefore, significantly reducing the requirements for this second Ontario College Diploma.

Learning Outcomes:-
The graduate has reliably demonstrated the ability to

• Analyse, diagnose, and solve various motive power system problems by using problem-solving and critical thinking skills and strategies and by applyingfundamental knowledge of motor vehicle operation, components, and their interrelationships.
• Diagnose and repair climate control systems in compliance with manufacturers' recommendations.
• Diagnose and repair engine systems in compliance with manufacturers' recommendations.
• Diagnose and repair electrical, electronic, personal safety, and emission components and systems in compliance with manufacturers' recommendations.
• Diagnose and repair drive train components and systems in compliance with manufacturers' recommendations.
• Diagnose and repair suspension, steering, and brake components and systems in compliance with manufacturers' recommendations.
• Disassemble and assemble components to required specifications by applying workshop skills and knowledge of basic shop practices.
• Select and use a variety of troubleshooting techniques and test equipment to assess electronic circuits, vehicle systems, and subsystems.
• Apply knowledge of hydraulics and pneumatics to the testing and analysis of motive power systems and subsystems.
• Communicate information effectively, credibly, and accurately by producing supporting documentation to appropriate standards.
• Use information technology and computer skills to support work in a motive power environment.
• Prepare, support, maintain, and communicate data from log, record, and documentation systems.
• Apply business practices, project management skills, and communication skills to improve customer service.
• Assist in quality-control and quality-assurance programs and procedures.
• Develop and use personal and professional strategies and plans to improve professional growth, job performance, and work relationships.
• Complete all assigned work in compliance with occupational, health, safety, and environmental law; established policies and procedures; codes and regulations; and in accordance with ethical principles.

This multidisciplinary program shall expose students to aspects of electromechanical systems. Traditionally, similar programs of study have been found in the electrical/electronic disciplines. Graduates from these programs will also gain knowledge of the mechanical aspects of a system, such as the ability to read mechanical prints, understand tolerances, as well as understand the mechanical nuances of a system.

This program will expose students to both electrical and mechanical principles, allowing graduates from the program to be capable of analyzing, modifying, maintaining and repairing electromechanical systems. As such, the focus of the program shall be concurrent engineering with respect to products and processes. Students shall also be exposed to project management and quality systems. The program will culminate in a 15-week capstone project course where students shall be able to apply their knowledge and document it according to current industry practice.

Co-operative Education
In order to be eligible for co-op, students must maintain a 2.0 GPA and be academically complete at the commencement of their co-op work term.
This is a two-year Co-operative Education program delivered over three years due to the co-op pattern. Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma. More information about Co-operative Education can be found at www.fanshawec.ca/co-op.
Applicants seeking a non Co-op Endorsed Diploma should apply to the Electromechnaical Engineering Technician program, Program Code EMN3.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Fabricate and build electrical, electronic, and mechanical components and assemblies in accordance with operating standards, job requirements, and specifications.
• Interpret and produce electrical, electronic, and mechanical drawings and other related technical documents and graphics for a variety of stakeholders in compliance with industry standards.
• Select and use a variety of troubleshooting techniques and equipment to assess, maintain, and repair electromechanical circuits, equipment, processes, systems, and subsystems.
• Maintain and repair electrical, electronic, and mechanical components, equipment, and systems to ensure that they function according to specifications and to optimize production.
• Support the design and production of mechanical components by assisting in the specification of manufacturing materials and processes.
• Apply, analyze, build, install, commission, and troubleshoot a variety of mechanical, electrical, and electronic control systems, logic and digital circuits, passive AC and DC circuits, and active circuits
• Install and troubleshoot basic computer hardware and programming to support the electromechanical engineering environment.
• Maintain and troubleshoot automated equipment including robotic systems.
• Establish and maintain inventory, records, and documentation systems to meet organizational and industry standards and requirements
• Select and purchase electromechanical equipment, components, and systems that fulfill job requirements and functional specifications.
• Assist in applying quality control and quality assurance program procedures to meet organizational standards and requirements.
• Work in compliance with relevant industry standards, laws and regulations, codes, policies, and procedures.
• Develop strategies for ongoing personal and professional development to enhance work performance and to remain current in the field and responsive to emergent technologies and national and international standards.
• Contribute as an individual and a member of an electromechanical engineering team to the effective completion of tasks and projects.
• Support project management activities such as planning, implementation and evaluation of projects, and monitoring of resources, timelines, and expenditures as required.

Business (Co-op) is a two-year Ontario College Diploma program. This program is designed for students with an interest in all aspects of business. Students gain an understanding of all various business areas including accounting, finance, marketing, human resources, supply chain management, small business, and project management. Ethical and sustainable business practices are considered, and students are encouraged to explore individual areas of business that are of greater interest.    Students are given a wide exposure to business that meets the needs of those who desire a career in business management whether in a large organization or a family business.  Students can also earn education credits toward the Certified in Management (CIM) designation from the Canadian Institute of Management. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Leadership and Management Advanced Diploma or the Honours Bachelor of Commerce (Management) Degree program.

Co-operative Education
In order to be eligible for co-op, students must maintain a 2.5 GPA and be academically complete at the commencement of their co-op work term.
This is a two-year co-operative education program.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about co-operative education can be found at www.fanshawec.ca/co-op.

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Identify and discuss the impact of global issues on an organization's business opportunities by using an environmental scan*.
• Apply principles of corporate sustainability*, corporate social responsibility and ethics to support an organization's business initiatives.
• Use current concepts/systems and technologies to support an organization's business initiatives.
• Apply basic research skills to support business decision making.
• Support the planning, implementation and monitoring of projects.
• Perform work in compliance with relevant statutes, regulations and business practices.
• Explain the role of the human resource function and its impact on an organization.
• Use accounting and financial principles to support the operations of an organization.
• Describe and apply marketing and sales concepts used to support the operations of an organization.
• Outline principles of supply chain* management and operations management.
• Outline and assess the components of a business plan.
• Develop strategies for ongoing personal and professional development to enhance work performance in the business field.

Journalism - Broadcast students learn skills to develop a career as a Broadcast Journalist in electronic media, radio, television and webmedia.  Develop story telling skills as a reporter using broadcast news gathering equipment, audio and visual, news writing, newscasting, news editing, interviewing, researching, documentary/current affairs production, sportscasting, newsbeats, news management, media law and media ethics.

Students operate four broadcast properties in Fanshawe College's School of Contemporary Media building, which is equipped with the latest in broadcast facilities.

The program offers practical, hands-on training with live on-air performances on the College broadcast properties (e.g., Listen live at CIXX-FM, The X 106.9FM www.1069thex.ca, The Falcon at www.thefalcon.ca, CFRL Radio at www.cfrlradio.ca, and the new Stellar Radio, live video and audio at http://original.livestream.com/stellar_radio

Learning Outcomes
The graduate has reliably demonstrated the ability to:

• Report on stories in an accurate, detailed, balanced, professional, and timely manner.
• Apply computer and technical skills to designated production and research functions in journalism.
• Function both independently and as a member of editorial and/or production teams.
• Analyze knowledge from communities, current events and public affairs, and history to interpret and express the context for designated journalism publications and/or productions.
• Develop strategies for personal and professional development.
• Comply with relevant Canadian legislation, standards, and the principles and practices of journalism.
• Write and edit content for the designated media platforms.
• Publish and/or broadcast content for the designated media platforms.
• Apply production skills and use production equipment in the preparation and distribution of content for the designated media platforms.

The Aviation Technology - Aircraft Maintenance and Avionics Advanced Diploma is a Transport Canada approved program (TC-2018-02-4248) that provides students with the knowledge and skills required to start a career in aircraft maintenance and/or aircraft avionics maintenance. This program will cover all aspects of aircraft maintenance including systems used in general aviation, corporate, and charter transport category aircraft as well as helicopters. The program will also include avionics training for service, repair, and maintenance of aircraft electrical and electronic systems such as communication, navigation, and data systems.

Learning Outcomes
The graduate has reliably demonstrated the ability to

• Service, test, troubleshoot and repair aircraft and systems on large or small, fixed or rotary wing aircraft in accordance with manufacturers' specified instructions, accepted aviation techniques/practices and the requirements of the Canadian aviation regulations.
• Evaluate fixed wing and rotary aircraft structures and complete maintenance, assembly, fabrication, and structural repair work on large and small aircrafts in accordance with technical manuals, standard practices, and standards of performance and safety.
• Perform scheduled and unscheduled inspections on aircraft structural, operational, environmental, communication, navigation, surveillance, and flight guidance systems to ensure they are in proper working order and meet standards of performance and safety.
• Remove, install, and configure airframe and avionics parts, components, and line replaceable units as part of unscheduled maintenance and out-of-phase tasks.
• Remove, install, and configure the aircraft power plant and accessories on both turbine and piston engines.
• Remove, install, configure, test, and evaluate function and operation of instrument, communication, navigation, surveillance, and flight guidance systems.
• Diagnose malfunctions and defects in aircraft systems, avionics systems, and related components using technical manuals, drawings, wiring diagrams, engineering orders, and standards of performance and safety.
• Evaluate component wear and fatigue using appropriate measuring devices to determine necessary repair or replacement tasks in order to maintain the aircraft's airworthiness and safety.
• Complete airworthiness directives, manufacturers' service bulletin, and engineering modification tasks on aircraft systems, avionics systems, and structures.
• Dismantle and reassemble airframes, aircraft engines, and electrical and electronic systems for repair and overhaul.
• Interpret written instructions, schematics, manufacturers' specifications, technical drawings, manuals, and computer-based information while performing routine and unscheduled tasks.
• Maintain detailed inspection, repair, maintenance, and certification records and reports to meet industry regulations and logbook requirements.
• Perform all work in accordance with health and safety regulations, manufacturers' specifications, and Transport Canada guidelines.
• Evaluate, modify and implement quality control and quality assurance procedures to meet organizational standards and requirements.

This two-year Ontario College Diploma program provides the skills necessary for students wishing to enter the workforce in the live entertainment industry. Through both practical application and classroom theory, students will develop skills using the technologies of theatre production, with emphasis on lighting, sound, video and properties. To enhance these skills the students will also learn a range of disciplines including, networks, properties, scenic painting, rigging, special effects, design communications, theatre and art history and project management.

Business - Marketing (Co-op) is a two-year Ontario College Diploma program with a co-operative education component. This program provides students with a strong foundation to gain entry to a variety of marketing career paths. Courses cover topics such as customer analysis, segmentation, and targeting; integrated marketing communications; pricing and distribution strategies; and product and service development and management. Hands-on activities include market research studies, advertising campaigns, sales and business plans - many of these activities involving live clients from industry. Students learn to use current software programs, including presentation, spreadsheet, graphic design and publishing applications. Graduates receive full credit toward a credential with the Canadian Institute of Marketing and earn credits towards the Certified Sales Professional designation offered by the Canadian Professional Sales Association. Graduates who meet admission requirements are eligible for transfer to the Business Administration - Marketing Advanced Diploma program.

Other Information

• The Business - Marketing (Co-op) program shares a common first level with all business diploma programs in the Lawrence Kinlin School of Business which allows for program transfer, with no loss of credit, after Level 1.
• Graduates of the two-year Business - Marketing (Co-op) Ontario College Diploma program may apply for program transfer to the Business Administration - Marketing Ontario College Advanced Diploma program or the Honours Bachelor of Commerce (Digital Marketing) Degree program. Application for Program Transfer" forms are available from the Office of the Registrar, Room E1012.  
• All program levels are offered in the fall and winter terms to allow students to make continuous progression to meet personal or co-op education needs. Levels 1, 2 and 3 run in the summer term.
• Students entering Level 1 of the program in January are expected to proceed into Level 2 of the program in the summer term. Students entering Level 1 of the program in February or May will proceed to Level 2 of the program in September.
• Graduates may be eligible for admission to the following Graduate Certificate programs in the Lawrence Kinlin School of Business: Agri-Business Management, Human Resources Management, International Business Management, Logistics and Supply Chain Management, Marketing Management, Operations Management, Professional Financial Services, or Project Management. Graduate Certificate programs deliver a specialized professional curriculum in two four-month levels.
• This program is eligible for consideration of college to college transfer of credits under the Ontario Provincial ONCAT agreement.

Co-operative Education
In order to be eligible for co-op, students must maintain a 2.5 GPA and be academically complete at the commencement of their co-op work term.

This is a two-year Co-operative Education program.  Students who fulfill both the academic and co-op requirements of the program will be eligible to graduate with a Co-op Endorsed Diploma.  More information about co-operative education can be found at www.fanshawec.ca/co-op.

Applicants seeking a non Co-op Endorsed Diploma should apply to the Business - Marketing program, Program Code BMK1.